Tuesday, June 12, 2012


The 2nd Principle of the A-Z of


is to


in the possible.


To be convinced, approaching certainty — upon evidence of reasons, arguments, and deductions — that a true state of affairs exists or will occur in the future, and will prove beneficial.

Similar to: Convinced, certain, sure.

Opposites: Doubt, distrust, suspect.


When you believe in a thing,
believe in it all the way,
implicitly and unquestionably.
— Walt Disney

It is not so much what you believe in,
as the way in which you believe it,
and proceed to translate it into action.
— Lin Yutang

If you believe you can,
or if you believe you can’t,
you are probably right.
— Henry Ford

“One can’t believe impossible things,”
said Alice.
“I daresay you haven’t had much practice,”
said the Queen.
“When I was your age,
I always did it for half-an-hour a day.
Why, sometimes I’ve believed
as many as six impossible things
before breakfast.”
— Lewis Carroll


Believe deep down, and it will come true.

People who hold strong beliefs are more likely to act on them and to make them happen. When you believe you can do it, your creative mind will show you how.


None of us know what we’re truly capable of, especially when others don’t believe something is possible.

Roger Bannister believed he could run a mile in less than four minutes. While conventional wisdom said it couldn’t be done, as a university athlete and medical doctor, he believed it could.

He practiced repeatedly with pace-making team¬mates — timed lap after timed lap, trial race after trial race — and then broke the 4-minute barrier.

Within a few months, several other athletes also achieved what Bannister first proved possible.

Belief acts like a built-in thermostat on today’s action, regulating what you achieve tomorrow:

• If you believe the challenge is scary,
tough and likely impossible, then it will be.

• If you believe the challenge is exciting,
easy, and highly possible, then it will be.

To do the impossible, believe that you can. Say to yourself, “I’m positive I can,” and you will then see how to do it. Repeat your belief over and over until it becomes embedded and alters how you think and behave.

Then rehearse how you will bring it to fruition. Practice it and pace yourself for the final attempt. Each attempt will reinforce your belief.

Do some experimenting. Undertake pilot projects until you work all the “bugs” out and get the process running smoothly. Keep doing that until you get it right.

Prove the skeptics wrong. Then roll the changes out, organization wide. Just go out and create a big break-through success.


How clear am I about what I believe?
How firmly do I believe?
How well does our organization believe?
What will it be like when we do believe it?
What will convince us? (Write it down and marshal the evidence for it.)